关于我们
2001年Fashion Network 创立于法国巴黎，被成为全球权威的时尚商业媒体。报道领域涵盖时尚零售、奢侈品、美妆等。目前已经拥有16个国家版本，全球超过90万名专业用户，以全球广度、独家观点、一手资讯而著称。
2024年3月，Fashion Network中国版顺势而生，以人工智能为驱动力，坐拥庞大的全球时尚商业信息数据库为支撑，建立一个适合中国时尚商业领域的媒体矩阵，包括官网、微信公众号、微信视频号、小红书等。利用最快的速度、多元化的媒介形式、第一手的新闻和深入的洞察力致胜。
2025年，Fashion Network中国将持续通过自身强大的媒体业务和全球化布局优势，基于“供应链出海”及“销售出海”的两大趋势，为企业在东南亚出海保驾护航。着力在渠道力、运营力及品牌力的三大维度下功夫，为出海跨境布局制定精准的出海及在地化策略，实现从战略、战术、落地及回报的完整闭环，成就品牌出海的战略伙伴。
同时我们将联合强大的合作伙伴，为行业品牌和需要群体提供品牌咨询、内容制作及生成、营销创意传播、社交媒体代运营、媒体公关等全方位服务。同时，我们还利用强大Martech技术为客户提供更智能、更精准的全域营销解决方案，通过数据分析、人工智能、自动化等技术手段，帮助客户更好地了解目标受众、提升品牌曝光和认知度、提高销售转化率，最终推动业务增长，帮助客户在激烈的市场竞争中脱颖而出。
In 2001, Fashion Network was established in Paris, France, and has since become a globally authoritative fashion business media. Its coverage spans fashion retail, luxury goods, beauty, and more. Currently, it boasts 16 country-specific versions and over 900,000 professional users worldwide, renowned for its global breadth, exclusive perspectives, and firsthand information.
In March 2024, the Chinese edition of Fashion Network was launched, driven by artificial intelligence and supported by a vast global fashion business information database. It aims to establish a media matrix tailored to the Chinese fashion business landscape, including an official website, WeChat official account, WeChat video channel, and Xiaohongshu (Little Red Book). Leveraging the fastest speed, diversified media formats, firsthand news, and deep insights, it strives to excel.
By 2025, Fashion Network China will continue to capitalize on its strong media operations and global layout advantages. Based on the two major trends of "supply chain globalization" and "sales globalization," it will guide enterprises in their expansion into Southeast Asia. Focusing on three key dimensions—channel strength, operational strength, and brand strength—it will formulate precise globalization and localization strategies for cross-border expansion, achieving a complete cycle from strategy, tactics, implementation, to returns, thereby becoming a strategic partner for brand globalization.
Additionally, we will collaborate with powerful partners to provide comprehensive services for industry brands and target groups, including brand consulting, content production and generation, creative marketing communication, social media management, and media public relations. Furthermore, we will utilize advanced Martech technology to offer smarter and more precise omnichannel marketing solutions. Through data analysis, artificial intelligence, automation, and other technological means, we will help clients better understand their target audience, enhance brand exposure and recognition, improve sales conversion rates, and ultimately drive business growth, enabling clients to stand out in the competitive market.